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Arun Kumar Bairwa & Jadhav Chakradhar
In the current high-inflation information environment, education is often viewed as an investment in ‘intellectual capital’. While Indian students across higher secondary levels and those preparing for competitive exams like the Union Public Service Commission’s (UPSC) or the Common Aptitude Test (CAT) have more access to data than any previous generation, there’s a significant gap between information access and knowledge mastery.
True learning is the acquisition of knowledge and skills available from memory to solve future problems. If information cannot be retrieved during a high-stakes interview or an exam, the time invested has yielded a zero return.
Digitalisation has introduced a "familiarity trap" – polished videos or "news in shorts" make complex theories look easy. When students watch an engaging lecture, the ease of following the argument creates an "illusion of mastery".
It is frequently observed in MBA admission interviews that candidates with high CAT percentiles often fail to answer basic questions when they are presented indirectly or interrelated with other concepts.
Similarly, some students perform well in class participation but fail written tests because they confuse familiarity with deep understanding. Furthermore, many students struggle to resist mobile phones during lectures, operating under the digital fallacy that because information is available on the internet, they have already mastered it.
There is a natural human tendency to shirk mental effort, as it feels better to keep the mind at rest than to engage in the rigorous exercise of retrieval. Students often dislike frequent questioning or surprise quizzes because they prefer the comfort of passive learning.
However, this preference results in "labor in vain" — hours spent consuming content that is never embedded in long-term memory. It must be accepted that the more hard work the mind is forced to do, the more effectively it remembers information.
To ensure that knowledge becomes a durable asset, every student — whether using digital platforms or traditional textbooks — should adopt a scientific toolkit for success:
Intellectual abilities are not hard-wired from birth; the brain changes physically based on how it is used.
Students must not be fooled by the ease of the digital interface or the temporary fluency of a highlighted textbook. Real learning is inherently effortful, and it is a fundamental truth that the more hard work the mind is required to perform, the better it will retain and retrieve information. By moving from passive consumption to active retrieval, students can ensure that their education is a lasting investment that pays dividends when they finally enter the exam hall or the interview room.
Arun Kumar Bairwa is Assistant Professor and Ranking Chair, Indian Institute of Management (IIM) Amritsar. Jadhav Chakradhar is Assistant Professor, Centre for Economic and Social Studies (CESS) Hyderabad. Both have over five years of teaching and 10 years of research experience in the field of business and economics.
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